Nutrition Month 2010 - Official Sponsor ProfileGeneral Mills Canada Corporationwww.lifemadedelicious.ca |
Back |
ABOUT GENERAL MILLS
Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. The company is best known for the many quality brands enjoyed by Canadian consumers each day. The company's flagship brand is Cheerios*. Additional key cereal brands include Honey Nut Cheerios*, Fibre 1*, Oatmeal Crisp* and Lucky Charms*. General Mills also makes Betty Crocker*, Green Giant*, Nature Valley*, Old El Paso* and Pillsbury* products.
With the primary focus being Youth, Fitness and Nutrition, General Mills is dedicated to fostering positive behaviours among young Canadians through the Champions Grants for Healthy Kids* initiative. In other areas, General Mills has been a long time supporter of organizations such as the Heart and Stroke Foundation, Concerned Children's Advertisers and Hockey Canada. General Mills Canada has also recently entered into a sponsorship agreement with exclusive rights in the cereal and unprepared grocery products category for the 2010 Winter Games. In addition to cereal, the sponsorship extends to other General Mills brands including Nature Valley Granola Bars, Fruit by the Foot, Green Giant frozen vegetables and Old El Paso Mexican products.
The Bell Institute of Health and Nutrition (www.bellinstitute.ca) reflects General Mills' ongoing focus on health and nutrition issues. With backgrounds in nutrition science, public health, clinical nutrition and food science, Bell Institute doctorate- and masters-level scientists and registered dietitians are a valuable resource for the business teams at General Mills, as well as for health professionals around the country. They contribute to research on whole grains, micronutrients and breakfast, and publish research and scientific articles in leading peer-reviewed journals. In addition, the Bell Institute also supports health professional organizations, sponsors educational efforts, and develops client education materials and continuing education programs for health professionals.
*Trademarks of General Mills or its affiliates.